09/09/2023
Wellness E-commerce Experience
A modern wellness brand offering supplements and lifestyle programs.
Wellness
E-commerce
Services
Branding & Marketing
Category
Wellness · E-commerce · Subscription
Client
Luma Wellness & CO.
Brief
Luma Wellness wanted to expand from Instagram-based sales into a scalable e-commerce platform with subscription functionality.
They needed both brand clarity and a seamless shopping experience.
The Challenge
Wellness products require education. Customers needed to understand benefits, ingredients, and results before purchasing.
Our Approch
We created:
Educational product pages
Ingredient transparency sections
Subscription-focused checkout flow
Lifestyle-driven photography
Strong testimonial integration
The Results
After launch, they experienced:
+55% increase in subscription sign-ups
+46% improvement in checkout completion
+38% higher returning customer rate
Strong brand loyalty metrics
Conclusion
Education drives trust in wellness. When information is presented clearly and beautifully, conversion follows naturally.
More Other cases
